'It's great that we can do our bit to help change the mindset in the Netherlands, that together we demonstrate that women in the boardrooms of the Netherlands bring much of value with them.'

Caroline Holtgrefe, director of Stichting Topvrouwen [Top Women Foundation], is familiar with the task of presenting a societal issue in a positive way. With a career in sales & marketing, Caroline can smoothly translate strategy into operational results. 'The challenge I like best is when I can start from scratch with an idea and build on it in a very results-oriented manner. It is of course helpful that gender diversity is such an appealing subject. In common with many women, in my career I've been confronted by conservatism regarding women in top management positions. 'It's great that we can do our bit to help change the mindset in the Netherlands, that together we demonstrate that women in the boardrooms of the Netherlands bring much of value with them.' Stimulating, connecting and creating visibility are our primary aims, without losing sight of the result.' Topvrouwen.nl brings together Caroline's talents of working in a committed and hands-on fashion: she professionalised the database in which board-ready women as well as those who have reached the top make themselves visible, in order to explode the myth that not enough highly qualified women can be found in the Netherlands. 'The database is very user-friendly and is also visited a great deal by companies and executive search agencies that believe in diversity. More than 1550 profiles of Top Women have now been included and the number keeps growing. This goes a big step further than just calling for attention to this important subject: with the database we put women on the map in a creative, positive and effective way. As a result, Topvrouwen.nl has gained the cachet of a top brand. We notice that we are influencing the boardroom agenda and that increasing numbers of women from the database are gaining a place at the top.'

Did you know that our managers and coordinators are available for talks, round-table meetings, conferences and other events? For more information, you can contact Caroline Holtgrefe, director of Topvrouwen.nl.

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